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Lost in Translation

Lost in TranslationWith all the unrest going on overseas, it's nice to know people still have a sense of humor. Last month in Davos, our slogan gained some distinguished notoriety when a foreign embassy employee made a joke about 'a dry crack is a happy crack'. However, most of the foreign press heard it as 'a dr-iraq is a hap-iraq', a perceptable misunderstanding that created a humorous distraction among media and diplomats representing countries around the world. In today's tough geopolitical climate, even those with opposing views can sometimes share a laugh. And we have Mr. Happy Crack to thank.
© 2005 The Crack Team